“If you want to gain trust,
you need to give trust.”

We're asking you to trust us with your money and all that means to you.
We start by trusting you. We're so confident you'll love being a part of Aspiration that
we do something no one else does:

At Aspiration, you pay us what you think is fair.

You choose our fee.

Here's how Aspiration's fee works: We trust you.

That’s it. There’s no catch.

We work our hardest to bring you the financial products and services you deserve: high-interest cash management services, sustainable investments, no-fee IRAs and other products once only available to the wealthiest Americans. And then you pay us what you think is fair. You set our fee – even if it’s zero. Change it whenever and however often you want.

That’s the only fee you’ll ever pay us. For any extra services such as a wire transfer, Aspiration commits to "All Extra Services Provided at Cost," meaning that we'll only charge you what it costs us to provide the extra service, and not a penny more. For our investment products, some set fees and expenses that go to third parties that are unavoidable. We don’t get a penny of these (although some may be passed through us to make these payments easier) – and we negotiate them down and subsidize them, so they’re less of a burden.

At Aspiration, you pay us what you decide we deserve. Our company’s future is built on our faith that you’ll like what we do and that you’ll treat us fairly. We know that if we deliver for you, you will do right by us.

Popular Questions

What are Aspiration’s fees? What is “Pay What Is Fair?”

At Aspiration, you decide how much to pay us. We’re confident enough in our products and confident enough in the honor of our customers to trust you to do the right thing. We call this “Pay What Is Fair” because this fee model is fair to you and because we’re counting on you to be fair to us. We will not earn a cent from you other than the fee you select.*

Can I really pay you zero?



Yes. We really hope you won't. And our business is built on trusting that you won't.

Where does the money I choose to pay you go?

You select the fee that you think is fair to pay Aspiration. Aspiration then donates ten cents of every dollar to charities helping spread economic opportunity to Americans working hard for a better life. The remainder of that fee goes to our company, our employees, the portfolio managers of our funds, and everything else needed for a company like ours to work – from computer servers to coffee. Lots and lots of coffee.

How do I pay Aspiration?

After selecting your initial fee, you can change it anytime and as often as you want on your account dashboard. You choose whether your fee payment will be debited from your linked bank account or from your Aspiration account on a monthly basis for cash management services or quarterly for investments, based on the fee level you’ve set at midnight on the last day of each period.

Is there a difference in fees based on the size of my account?

No. At Aspiration we believe in treating all of our customers the same regardless of the size of their account – and regardless of how much they choose to pay us. Every single Aspiration customer gets to choose his or her fee through Pay What is Fair.