Some people think a business's job is to pursue profits. We think they're right.
Some people think a business has a broader responsibility to its employees, customers, community, and world. We think they're right, too.
For a long time, many believed there was always a trade-off between the two. The conventional wisdom held that pursuing profits meant ignoring responsibility, and that when companies considered their people and the planet they lost focus on the bottom line. The evidence shows that is wrong.
This should not necessarily be surprising. We see this same dynamic in so many aspects of our lives.