Welcome to Aspiration.

We’re a new kind of financial firm – built on trust, focused on the middle class instead of millionaires, and founded on the idea that we can do well and do good at the same time.

Pay What Is Fair

Our Fee is Your Choice

My fee is %

At Aspiration, you decide what to pay us. No, we’re not joking. And we’re not crazy (we hope).

We don't make a cent from you other than what you choose to pay. And then we hold down, negotiate down, and subsidize any expenses or fees to third-parties.

We’re betting that if we bring you good value, and act on good values, you’ll pay us fairly – and respect us for respecting you. Besides, if we ask you to trust us with your money, shouldn’t we trust you too?

And shouldn't the question really be: why doesn’t everyone else?

We put our money where our heart is.

We donate a dime out of every dollar our company earns to successful charities focused on bringing economic opportunity to struggling Americans.

Who's On Your Side?

Wall Street Aspiration
Access Investment products created for the very rich Low minimum investments and maximum investments so we stay focused on everyday investors
Fees They pick the fee, you pay it We trust you to pay what you think is fair
Values “Greed is Good” mentality Dimes Worth of Difference charitable focus
Selection Over 9000 hedge funds and over 500 liquid alternative mutual funds Funds curated by experienced investment professionals after deep research and diligence
Transparency Too often about as clear as mud Committed to transparency
Education Math homework High-quality financial education created for humans
Mission Make Money Make Money and Make a Difference